Objective: Redesign the business system collateral for Associated Students UCLA (ASUCLA) to be bright, fresh, and inviting.
Process: I utilized ASUCLA's vibrant blue and yellow colors for the background, in order to make the business cards pop amongst other collegiate business cards. I created a subtle pattern overlay featuring key words from ASUCLA's mission statement for the back of the card. Kerckhoff Hall is the most iconic and historic building, so I designed it to look like a blueprint drawing for the front. These designs were carried over to the letterhead, envelopes, and ultimately to student union signage throughout campus.
