Objective: Create the official announcement for the UCLA x Jordan and Nike brand partnership in just two days. Generate excitement and hype for the new collaboration among a varied audience of UCLA fans, students, alumni, and more.
Process: I planned, co-directed, co-filmed, and edited the video in After Effects in just two days. The video was released at the end of 2020 via Instagram.
Reach: This video was distributed by the UCLA Store and promoted by UCLA, UCLA Athletics, and other UCLA channels to receive over 15k views.
